06/05/2025

We meet at FINT kafé in Tromsø – a place she knows well. It used to be called Pust Kafé,…

23/01/2025

Our new sauna in the inner harbor has been a journey – an idea that grew over several years after…

30/10/2024

In the heart of the Nordic landscape, where nature’s extremes are both revered and respected, there exists an ancient tradition…

24/07/2024

We're excited to share some great news with you: pust. has just launched a brand-new line of merchandise! Our team…

22/01/2024

Ben Ahlers is an actor, writer, and producer in New York City.  He spent several months in Tromso, which has grown…

04/12/2023

Cold Resilience Enter the realm of Wim Hof, renowned as "The Iceman" – a Dutch figure whose journey from daredevil…

21/11/2023

A swan glides by, and thoughts of tomorrow dissipate; the sauna as a remedy for burnout.Let me be forthright from…

15/11/2023

In the land of fjords, nestled amidst breathtaking Arctic landscapes, there exists a unique marathon that defies traditional notions of…

17/10/2023

Embracing Sauna and Cold Plunge Magic in Vesterålen