The Viking Ritual of the Nordic Cycle: A Journey Through Heat and Ice
In the heart of the Nordic landscape, where nature’s extremes are both revered and respected, there exists an ancient tradition that connects humans to the raw power of the elements. The Nordic Cycle—a practice of alternating between intense heat and icy water—has been a cornerstone of Nordic life for centuries. It’s a ritual that transcends […]
Blåisvatne: Hidden gem in Troms
At Pust, we believe in connecting with nature—not just through our saunas and cold plunges, but by exploring the beautiful landscapes around us. Recently, the Pust team took a trip to one of Tromsø’s hidden gems, Blåisvannet (Blue Ice Lake), and we’re excited to share our experience with you. What Makes Blåisvannet Special Blåisvannet, or […]
Chasing the Sun: The Midnight Sun Marathon in Tromsø, Norway
In the land of fjords, nestled amidst breathtaking Arctic landscapes, there exists a unique marathon that defies traditional notions of time and challenges runners to conquer the course under the eternal glow of the midnight sun. The Midnight Sun Marathon in Tromsø, Norway, stands as a testament to the indomitable spirit of both athletes and […]
