The Viking Ritual of the Nordic Cycle: A Journey Through Heat and Ice
In the heart of the Nordic landscape, where nature’s extremes are both revered and respected, there exists an ancient tradition that connects humans to the raw power of the elements. The Nordic Cycle—a practice of alternating between intense heat and icy water—has been a cornerstone of Nordic life for centuries. It’s a ritual that transcends […]
Blåisvatne: Hidden gem in Troms
At Pust, we believe in connecting with nature—not just through our saunas and cold plunges, but by exploring the beautiful landscapes around us. Recently, the Pust team took a trip to one of Tromsø’s hidden gems, Blåisvannet (Blue Ice Lake), and we’re excited to share our experience with you. What Makes Blåisvannet Special Blåisvannet, or […]
Explore Our Brand-New pust. Merchandise Collection
We’re excited to share some great news with you: pust. has just launched a brand-new line of merchandise! Our team has been working behind the scenes to bring you a selection of fresh, exciting products that we think you’ll really enjoy. Hoping to take your sauna experience to the next level. Let’s dive in and […]
Finding the Eye in the Storm
Ben Ahlers is an actor, writer, and producer in New York City. He spent several months in Tromso, which has grown to feel like a second home. He will be joining our page as an occasional columnist. He can be found on Instagram @benahlers. From the outside, Tromso feels like a secret. A quiet northern paradise, tucked away in […]
A Tromsø guide from a local
Mastering Mind and Body – The Wim Hof Method Unveiled
Cold Resilience Enter the realm of Wim Hof, renowned as “The Iceman” – a Dutch figure whose journey from daredevil to wellness influencer has given rise to the widely-discussed Wim Hof Method. In this blog post, we’ll unravel the intricacies of this method, blending breathwork, cold exposure, and meditation, to understand the buzz surrounding it. […]
