Sauna Meets Tradition: the story behind our newest Sauna in Tromsø
Our new sauna in the inner harbor has been a journey – an idea that grew over several years after a visit to a lavvu at Stortorget in Tromsø. Inspired by Tromsø’s unique nature and the Sami and Kven cultural heritage, we wanted to create a place that is not just about warmth but also […]
Blåisvatne: Hidden gem in Troms
At Pust, we believe in connecting with nature—not just through our saunas and cold plunges, but by exploring the beautiful landscapes around us. Recently, the Pust team took a trip to one of Tromsø’s hidden gems, Blåisvannet (Blue Ice Lake), and we’re excited to share our experience with you. What Makes Blåisvannet Special Blåisvannet, or […]
Explore Our Brand-New pust. Merchandise Collection
We’re excited to share some great news with you: pust. has just launched a brand-new line of merchandise! Our team has been working behind the scenes to bring you a selection of fresh, exciting products that we think you’ll really enjoy. Hoping to take your sauna experience to the next level. Let’s dive in and […]
Finding the Eye in the Storm
Ben Ahlers is an actor, writer, and producer in New York City. He spent several months in Tromso, which has grown to feel like a second home. He will be joining our page as an occasional columnist. He can be found on Instagram @benahlers. From the outside, Tromso feels like a secret. A quiet northern paradise, tucked away in […]
A Tromsø guide from a local
Mastering Mind and Body – The Wim Hof Method Unveiled
Cold Resilience Enter the realm of Wim Hof, renowned as “The Iceman” – a Dutch figure whose journey from daredevil to wellness influencer has given rise to the widely-discussed Wim Hof Method. In this blog post, we’ll unravel the intricacies of this method, blending breathwork, cold exposure, and meditation, to understand the buzz surrounding it. […]
Chasing the Sun: The Midnight Sun Marathon in Tromsø, Norway
In the land of fjords, nestled amidst breathtaking Arctic landscapes, there exists a unique marathon that defies traditional notions of time and challenges runners to conquer the course under the eternal glow of the midnight sun. The Midnight Sun Marathon in Tromsø, Norway, stands as a testament to the indomitable spirit of both athletes and […]
