🌿 A conversation with Ally – on the other side of the world
– I came for the studies. I stayed for the warmth.
When Ally moved from Australia to Tromsø, she didn’t expect to find a community in the cold.
But between live jams, cold plunges and quiet moments in the sauna, she found warmth – in every sense of the word.
Sauna Meets Tradition: the story behind our newest Sauna in Tromsø
Our new sauna in the inner harbor has been a journey – an idea that grew over several years after a visit to a lavvu at Stortorget in Tromsø. Inspired by Tromsø’s unique nature and the Sami and Kven cultural heritage, we wanted to create a place that is not just about warmth but also […]
Hvorfor fellesskap er viktigere enn noensinne
Julen er en tid for å være sammen, dele glede og vise omtanke for de rundt oss. Men for mange kan juletiden også være en periode preget av ensomhet og isolasjon. Det er derfor ekstra viktig å ta vare på hverandre i denne sesongen, og vise de som kanskje føler seg alene at de er […]
Sauna Use: A Gateway to Longevity and Wellness
The Timeless Tradition of Saunas For centuries, saunas have been a cornerstone of Nordic culture, cherished not only for their relaxing properties but also for their profound health benefits. Today, science is catching up with tradition, confirming that regular sauna use can enhance overall well-being and even extend lifespan. The Science of Heat Therapy A […]
The Viking Ritual of the Nordic Cycle: A Journey Through Heat and Ice
In the heart of the Nordic landscape, where nature’s extremes are both revered and respected, there exists an ancient tradition that connects humans to the raw power of the elements. The Nordic Cycle—a practice of alternating between intense heat and icy water—has been a cornerstone of Nordic life for centuries. It’s a ritual that transcends […]
Blåisvatne: Hidden gem in Troms
At Pust, we believe in connecting with nature—not just through our saunas and cold plunges, but by exploring the beautiful landscapes around us. Recently, the Pust team took a trip to one of Tromsø’s hidden gems, Blåisvannet (Blue Ice Lake), and we’re excited to share our experience with you. What Makes Blåisvannet Special Blåisvannet, or […]
Understanding the Benefits of Saunas and Cold Plunges
Hot or Cold? What’s Actually Best for You When it comes to optimizing your health and well-being, few practices are as invigorating and time-tested as hot and cold therapy. Whether through the heat of a sauna or the shock of a cold plunge, these contrasting experiences offer a wealth of benefits. But which is better […]
Explore Our Brand-New pust. Merchandise Collection
We’re excited to share some great news with you: pust. has just launched a brand-new line of merchandise! Our team has been working behind the scenes to bring you a selection of fresh, exciting products that we think you’ll really enjoy. Hoping to take your sauna experience to the next level. Let’s dive in and […]
Finding the Eye in the Storm
Ben Ahlers is an actor, writer, and producer in New York City. He spent several months in Tromso, which has grown to feel like a second home. He will be joining our page as an occasional columnist. He can be found on Instagram @benahlers. From the outside, Tromso feels like a secret. A quiet northern paradise, tucked away in […]
A Tromsø guide from a local
